2022 KYBC Judging Criteria
Round 1 – Finalist Criteria
The first round involves the evaluation of every application by judges to select 50 finalists using
these criteria:
| Innovative | New, original, and creative |
| Scalable | Potential to grow |
| Marketable | Urgent and pervasive consumer demand |
| Sustainable | Potential for longevity |
| Profitable | Income exceeds expenses |
| Growth Potential | Evidence for growth in demand |
| Financeable | Attractive and capable of being financed |
| Minimal Risks | Identifiable and mitigatable |
| Differentiated | Distinctive value proposition |
| Funding Requirement | Low start-up and operational costs |
Round 2 – Pitch Criteria
The contest culminates with a formal presentation where the top finalists pitch to a panel of expert judges using these criteria:
| Value Proposition | How business solution solves problem |
| Target Market | Who will buy and why |
| Market Size | Large enough to maintain/grow |
| Business Model | Price and cost to produce |
| Competitive Landscape | Competitors and strategy for winning |
| Use of Funds | How award funds will be used |
| Leadership and Team | Background and expertise in business area |
| Key Partnerships | Trade or business relationships |
| Clarity | Speaking clearly and providing examples |
| Enthusiasm | Passion and energy |
Additional information can be found in the 2022 KYBC Participant Guide.